This project consists of a poster, logotypes, identity, and package design. The significance of this social design project is to protect the function of Korean traditional markets because the economic power of traditional markets has been becoming weaker. I redesigned the identity of Gupo Market with the main motif of this project, farmers' effort and their sweat. I also designed the sesame oil and noodle package design, which are representative products of the market.
■ Exhibited: Busan Cinema Center, Busan, Korea
■ Year: 2014
For more research process here.