Seeing and Not Seeing

 

The typography was created with inspiration from a poetic work, Tender Buttons, by American writer of the twentieth-century, Gertrude Stein, 1914. The title, Tender Buttons, conjures up unexpected feelings when juxtaposing two familiar words in displacement from its usual context. Based on the concept, dramatic diagonal lines portraying hard and solid feelings of ‘button’ and curvilinear lines representing the softness of ‘tender’ were combined into letter design.
The three series of posters were inspired by optical illusion to represent the idea of inside and outside. They were created with exploration that impact the process, tools and media have on a project’s graphic form that investigate ideas of the self, work and light.

■ Exhibited: University of Illinois at Chicago, 2017
■ Speaking Engagement: The 2017 Society of Typographic Arts Design Weekend


For more description here.


Typeface Form and Metaphor




Project Process Book consists of the process of typeface design and three series of posters.
Photography Concept: Duality and metaphor of double meaning





















Manufacturing Process
Physical Model Material: hardboard Chpbrd 22x28 .1 30ply







Projecting typeface that I created on top of the physical model






Capturing the flow of typesetting on top of the model




Three series of posters: Vectorized drawing